About the authors
  Table of contents
  About the authors
    Rob Donovan is Professor of Behavioural Research in the Division of Health Sciences, and Professor of Social Marketing and Director of the Social Marketing Research Unit in the School of Marketing in the Curtin Business School, at Curtin University.

Nadine Henley is professor of Social Marketing, Director of the Centre for Applied Social Marketing Research, and Associate Dean of Research and Higher Degrees for the Faculty of Business and Law, at Edith Cowan University.




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